The surprise you may find in select cereal boxes has nothing to do with More than four decades after that first licensing deal, General Mills is. We got to the bottom of a cereal box this morning and I remembered that when I was younger cereals tended to have some sort of plastic. It meant that you could no longer, for example, try to persuade a kid to eat I suspect putting toys in cereal would fall foul of that, and that's why.
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Why Don't Cereal Boxes Have Prizes Anymore?
Youtube VideoMystery Prize Inside
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No more prizes in cereal boxes -
But the golden years for the breakfast cereal toy came with the dawning of the age of cheap plastic manufacturing methods in the '50s. At the time, kids had to mail in for their box, sending in a proof of purchase, but manufacturers learned kids wanted instant gratification and began putting the prize directly on the box or in it. The first, not frequently used now, was an in-store or point-of-sale prize that was handed to the customer with the purchase of one or more specified boxes of cereal.
Maybe the kids of today aren't interested -- or maybe one toy in a couple of weeks' worth of cereal isn't enough to keep their attention. It wasn't a cheap plasticky toy, however, and nor was it actually in the cereal box itself.
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No more prizes in cereal boxes -
A cereal box prize , also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. But just seven percent of marketing expenditures are spent on online games, Wootan says, making them an inexpensive way to keep kids engaged with a brand for long periods of time. Still, it's not quite the same to open a box of cereal and find a code — call us old-fashioned if you must.
Not as far as we can tell, although there are anecdotes aplenty -- and no shortage of well-documented near-misses. First he sweetened them with sugar, and then, in , he added a prize to each box. Kellogg, the eccentric sanitarium director and enema fan depicted in the movie The Road to Wellville, and his younger brother Will Keith Kellogg.
Youtube VideoFeeding Baby Alive Num Noms Magic Cereal Surprise Blind Bags - Toy Video
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